Episode 65 · Consumer · 36 min

Beds are the wrong metric

YourOwnRoom spent its first years building a co-living brand, then watched about 70% of its tenants go home when COVID hit. Prabhat Kumar's conclusion: co-living was only 20% of the problem, a bed is a hospitality number, and the thing worth counting is assets under management — a million square feet worth ₹400 crore, owned by landlords who treat a flat as a financial product.

PK
Prabhat Kumar
Founder, YourOwnRoom · with Vishal Krishna
Beds are the wrong metric — episode thumbnail
35:36
Said in this episode
▶ 18:03
1M sq ft
Residential space under management
Worth about ₹400 crore, across roughly 400 properties in Bangalore and Pune — the metric Prabhat argues should replace bed counts.
▶ 15:03
70%
Co-living tenants who left during COVID
Went back to their home towns; only about half have returned, and occupancy has not recovered to pre-pandemic levels.
▶ 14:49
80/20 → 50/50
Singles-to-families mix, before and after COVID
The business was 80% co-living and 20% family before the pandemic; it now sits at an even split.
▶ 0:31
450,000 beds
Organised co-living supply forecast for 2024
From a Colliers report cited by the host in the intro — more than double the 210,000 beds at the end of 2021.
▶ 14:17
$1.3M
Capital raised before the current round
As stated on air; the prudence of spending it is credited with getting the company through the COVID revenue drop.
▶ 31:22
₹100–250 cr
Revenue at five to ten million square feet
The stated target once AUM grows five to ten times from today's million square feet — a plan, not a run rate.
The brief

The argument in sixty seconds

Prabhat Kumar's claim is that co-living was never the business — it was one demography inside a much larger one. YourOwnRoom started in 2016 on a clean supply-and-demand read: young Indians pouring into four to six cities that cannot house them, set against a stock of homes lying idle, unsold or half-built. Six years in, he says that framing covered barely 20% of the problem. COVID made the argument for him: roughly 70% of co-living tenants went home, revenue fell while costs stayed put, and a pre-pandemic mix of 80% singles and 20% families settled at 50-50 — with families trading two bedrooms for three and volunteering another ₹10,000 a month to do it. The rebuilt company treats the asset owner, not the tenant, as the customer, because most owners hold a flat as a financial product whose return is rental yield plus capital appreciation. That reframing is what kills the bed count: beds belong to hotels, while assets under management, order book and utilisation describe whether an operator actually owns anything. YourOwnRoom manages about a million square feet worth ₹400 crore across some 400 properties in Bangalore and Pune, grew revenue roughly 70% in 2021-22, and is raising a pre-Series A to fold smaller operators onto its platform and reach five to ten million square feet — a ₹100-250 crore revenue business — while adding new cities two or three people at a time. The bet underneath is that hybrid work settles near 50-50, homes must now hold work as well as sleep, and whoever manages that inventory well owns the category.

Worth your time if you are

Landlords with one flat and no plan for it
Founders who discovered their market was only a segment
Proptech operators choosing between beds and square feet
Renters whose home now has to double as an office
Investors sizing India's organised rental stock
Episode map

Where the conversation travels

Every block is a chapter, coloured by what it's about. Click any of it to jump straight to that minute on YouTube.

01Cold open: 450,000 beds by 2024 0:00 Vishal frames the future of living with a Colliers forecast — organised co-living going from 210,000 beds at the end of 2021 to 450,000 by 2024 — and admits he has never had to answer the migrant's housing question himself, before handing over to a founder who has spent six years on it. 02Vizag steel town to a global P&L 2:04 Prabhat traces the arc from a childhood in Vizag where his father worked at the steel plant, through engineering at BIT Mesra, to Wipro, HP, Southeast Asia and a $30 million P&L at Xchanging, the British IT services firm now inside DXC. 03Stanford, and the CBRE-shaped question 4:04 His Stanford Sloan year broke the habit of taking one conventional step after another, and his commercial real-estate clients supplied the question that became the company: if CBRE, JLL and Cushman & Wakefield built billion-dollar businesses managing commercial space, why is nobody doing it for homes. 04Idle homes, arriving migrants 6:02 The founding hypothesis was a supply-and-demand mismatch — graduates streaming into the four to six Indian cities where the action is, struggling for safe accommodation, while flats sit empty, unsold or half-constructed — a framing he now says addressed only 20% of the real problem. 05Four demographies, one asset owner 8:06 Renting has four life stages — student, single professional, family, senior — and co-living serves exactly one, so the company widened from co-living to family homes, then to rental and property management, and finally to residential asset management for owners who hold homes as financial products. 06The name, and owners as partners 10:03 'Your' for personalised and 'room' for the private space inside a shared one explains the brand — and the business now has to balance two sides at once, with the asset owner treated as a partner in delivering service to the tenant who ultimately pays. 07COVID: 70% of tenants went home 12:05 The real test arrived when about 70% of co-living tenants left for their home towns, revenue dropped steeply while costs held, and a company that was 80% singles and 20% families had to rebuild for bad times on roughly $1.3 million of raised capital. 08Families traded up; buildings needed fixing 15:03 Only about half the departed singles came back, while families discovered life now revolved around the house and volunteered another ₹10,000 a month to go from two bedrooms to three — and the good-quality inventory the company had insisted on proved easy to repurpose, with physical asset maintenance emerging as a business of its own. 09Fold in operators, then change the metric 17:02 After roughly 70% revenue growth in 2021-22, the plan is to absorb smaller operators who lack a tech platform, process or accounting, and to replace the bed count with three numbers that actually describe the business: assets under management, order book and utilisation. 10Hybrid at 50-50, and homes that work 20:46 His read on the future of work is a roughly 50-50 hybrid that keeps people near the office but ends the era of the home as a place to sleep — with attrition, studying and side ventures all needing a productive space that a coffee shop cannot provide. 11Selling the bigger pie to investors 22:25 The move to residential asset management is pitched as a natural journey rather than a pivot, resting on a multi-asset tech platform already built, with CBRE and JLL — operator plus plus — as the stated template. 12Six cities or twenty-five? 23:54 COVID changed the norms of where work can happen, and he argues the answer sits between the old six metros and a spread across twenty-five cities — better for urban load, and already visible in team members and content creators delivering excellent work from places nobody can name. 13Two or three people per new city 26:40 When the client may be in the US and the interview happens on Zoom on a Sunday, location stops mattering — which is why a technology platform and operations engine across about 400 properties in Bangalore and Pune means new cities need two or three people, possibly no office at all. 14Pre-Series A and the ten-million-square-foot plan 28:14 Against a million square feet under management, he cites annualised revenue around $1.5 million, an order book near $10 million and a pipeline of $40-50 million, newly signed partnerships with owners and developers holding 100-200 properties each, and a pre-Series A meant to fund the leap to five or ten million square feet and ₹100-250 crore of revenue. 15Cash is reality 31:36 The COVID lesson reduces to cash-flow management over GMV or revenue vanity, and the episode closes on family and Stanford alumni as sounding boards, travel as recovery, and a reading list running from Ram Charan's Execution to The First 90 Days and Our Iceberg Is Melting.
Takeaways

Ideas to carry out of this hour

01

Co-living was 20% of the problem, not the business

The company launched against a clean mismatch: people arriving in a handful of Indian cities that cannot house them, and homes lying idle, under-leveraged or unsold. Six years of operating convinced Prabhat that this described only about a fifth of what he was actually trying to solve, because renting has four demographies — student, single professional, family, senior — and co-living touches one. The widening went co-living to family, then rental management, then property management, and finally residential asset management for the owner.

02

COVID exposed the concentration risk inside a single segment

About 70% of co-living tenants went home when the pandemic hit; revenue fell steeply while the cost base stayed exactly where it was. His blunt assessment is that continuing with the same model would have collapsed the company. The pre-COVID split of 80% co-living and 20% family has settled at 50-50 — only about half the departed singles ever came back — and the lesson he draws is to build for bad times as deliberately as for good ones.

03

Beds are a hotel metric; homes are financial products

Most asset owners on the supply side hold a flat as a financial instrument, and its economic return is rental yield plus capital appreciation — not headcount. That is why Prabhat argues the bed is a hospitality unit and assets under management is the honest one: today roughly a million square feet worth about ₹400 crore. It also reframes who the customer is, since the tenant pays but the owner is the partner whose returns the whole operation exists to protect.

04

Order book and utilisation are what make AUM real

Square feet alone can flatter an operator, so he pairs AUM with two checks. Order book captures long-term commitment from owners — five- and seven-year signings that guarantee future inventory. Utilisation asks whether that inventory is actually generating rent yet: one lakh beds with fifty thousand empty is a loss-making business, he says, like a fleet of cars nobody wants to hire.

05

Hybrid at 50-50 turns the home into a workplace

His view of the future of work is a roughly even hybrid split — enough office to keep people near it, enough home to change what a home has to do. Before COVID a tenant would say just give me a place, because the partying happened outside and the working happened in the office. Now people spend whole months in the flat working, taking calls, studying or preparing a next venture, and the answer cannot be a coffee shop, which is why demand for bigger, work-from-home-friendly homes keeps climbing.

06

Scale by absorbing operators, not by opening offices

The growth plan is deliberately asset-light on people: plenty of rival operators run inventory without a technology platform, defined process or proper accounting, and those can fold under YourOwnRoom's system. With the platform and operations engine already carrying about 400 properties in Bangalore and Pune, a new city is envisioned at two or three people, possibly without an office — which pushes the cost of scaling down sharply.

07

Quality inventory is what makes a pivot physically possible

The one thing he says separated the company from competitors was refusing to sign random inventory. When singles vanished and families started upgrading — one more bedroom for another ₹10,000 a month — the switch was largely a matter of repurposing flats that were already good. The same discipline surfaced a new line of business, because maintaining ageing buildings is what holds an owner's asset value.

08

Cash, not GMV, is the number that survives a shock

The lasting COVID lesson was not the pivot but the accounting: GMV means nothing to him, revenue means something, profit means more, and cash is reality. Maintaining cash velocity is what let a company with roughly $1.3 million raised trade through a collapse in its core segment. It is the same instinct behind raising a pre-Series A now, while a few months of runway and soft commitments are both still in hand.

The numbers, drawn

What the episode measures

Every figure below was said on air — timestamps included, caveats kept.

Conversation share

portion of the hour spent on each theme
Real estate & proptech · 28%Consumer India · 16%Unit economics · 13%Founder journey · 12%Product strategy · 11%India macro · 10%
Real estate & proptech28%
Consumer India16%
Unit economics13%
Founder journey12%
Product strategy11%
India macro10%
Computed from the chapter map of this episode.

The tenant mix COVID rewrote

% of business
Co-living, pre-COVID80Families, pre-COVID20Co-living, today50Families, today50
Splits exactly as stated in conversation — 80/20 before the pandemic, 50/50 after, following the roughly 70% of co-living tenants who went home.▶ 14:49

Organised co-living beds, as forecast

thousand beds
End of 20212102024 forecast450
From the Colliers report the host cites in the intro; Prabhat's argument in the episode is precisely that this is the wrong unit to track.▶ 0:31

The book behind a million square feet

$ million
Annualised revenue1.5Order book10Sales pipeline45
Figures as stated on air; the currency is said only as 'million', read here as dollars because the $1.3 million raise is quoted in the same breath. Pipeline was given as a $40-50 million range, midpoint shown.▶ 29:51
Worth keeping

Lines that stay

GMV means nothing to me. Revenue means something, profit is even more — but cash is reality.

— Prabhat Kumar ▶ 32:06

Beds could just be a hotel business. Asset under management is the right metric.

— Prabhat Kumar ▶ 19:18

Let us build a business not for good times — let us also build it for bad times.

— Prabhat Kumar ▶ 14:03

If I have one lakh beds and 50,000 beds are empty, it doesn't really help me — in fact I'm running a loss-making business. It's like having a fleet of cars and there are no takers.

— Prabhat Kumar ▶ 19:47

Your home cannot just be a place where you go and sleep. Before COVID a tenant would say, just give me a place — I'm going to party outside, I'm going to work out of my office.

— Prabhat Kumar ▶ 21:26
Clips that travel

Short on time? Start here

Founders whose revenue sits in one customer segment

The quarter that split the tenant base

The 70% exodus, the costs that didn't move, and how a good-quality portfolio got repurposed from singles to families in a few months.

13:03 → 17:02 · 4 min ▶ Watch clip
Proptech operators and the investors who fund them

Why beds are the wrong metric

The clearest statement of the episode's thesis — AUM, order book and utilisation, and the fleet-of-cars analogy for empty inventory.

18:17 → 20:46 · 2 min ▶ Watch clip
Renters whose home now has to double as an office

Hybrid at 50-50, and the home that must work

What changes in a rental market when the flat has to hold a job, a study plan and a side venture, not just a bed.

20:46 → 22:25 · 2 min ▶ Watch clip
Anyone thinking about India's urban load

Six cities or twenty-five?

The case that services migrate to smaller towns from the bottom of the value chain up — and why a client in the US makes the address irrelevant.

24:39 → 27:24 · 3 min ▶ Watch clip
Founders sizing a raise against months of runway

The pre-Series A and the ten-million-square-foot plan

Revenue, order book and pipeline laid out plainly, plus the prop-co partnerships that add 100-200 properties in one signature.

29:06 → 31:36 · 2 min ▶ Watch clip
Glossary

The jargon, unpacked

Co-living
Managed shared rental housing where a tenant gets a private room inside a serviced flat with common areas — the student and single-professional end of the rental market, and the segment YourOwnRoom started in.
Assets under management (AUM)
In this business, the square footage and rupee value of residential property an operator manages — the metric Prabhat argues should replace counting beds.
Order book
Contracted future business: properties signed with owners on five- or seven-year commitments, whether or not they are earning rent yet.
Utilisation
The share of managed inventory actually let out and generating rent — the difference between a signed portfolio and a paying one.
Rental yield
Annual rent as a percentage of a property's value; together with capital appreciation it is the return an owner expects when treating a home as a financial product.
Prop-co
Shorthand used in the episode for a large asset owner or developer holding 100-200 properties, whose partnership hands an operator that inventory in one signing.
Property management
Running the upkeep, maintenance and letting of someone else's home for a fee or revenue share, rather than simply broking a lease — the line of business that maintains the owner's asset value.
Pre-Series A
The bridge round between early angel or seed money and an institutional Series A — the raise YourOwnRoom is closing to fund its move into residential asset management.
Connections

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Full transcript

The whole conversation, searchable

143 segments

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