Babu's claim is that the world's separate crises — microplastics, hidden hunger, soil degradation, plastic waste — are underneath a single process-engineering problem. Everything that matters is a carbon macromolecule, and the difference between poison and nourishment is the transformation. STEER World's answer is flow processing: the shift Ford made in automotive, applied to chemistry, in a twin-screw vessel modelled on an earthworm so that nothing accumulates, stagnates or degrades, with spiral geometries that encode — DNA-like — how material must move. He argues today's processes consume five to twenty times the energy that enthalpy actually requires, and that plastics are misread because a material becomes a substance only slowly, as it disintegrates — long after everyone stopped watching. The philosophical spine is his refusal of the word competition and his rule that technology is adopted, never sold: large corporations must stay credible to shareholders, so a real breakthrough needs care, share and dare — hence STEER's Application Labs, where waste plastic becomes wood-like lumber, rice becomes a biomimetic flat grain and India's lost Wootz steel returns as a tool alloy that can swallow sand. After three decades supplying know-how to pharma majors and global multinationals, the decision he announces on air is the one that changes the company: STEER will take these to market itself, as products.
Worth your time if you are
Manufacturing founders betting on process, not product
Materials scientists stuck between durable and degradable
Pharma and food formulators chasing bioavailability
Deep-tech operators deciding whether to license or launch
Anyone who reads sustainability as a CSR line item